Don’t be the biggest;
aim to be the best.
As the President and CEO of Starkey, the global leader in hearing technology innovation, Brandon
Sawalich’s mindset has one direction: forward.
In 1994, Brandon started a summer job in Starkey’s All Make Repair department and quickly discovered
a passion for the hearing industry. In his over 30-year career, he has worked in virtually every
corner of the business, learning all aspects of the hearing healthcare industry, including what
patients and hearing professionals expect from the technology Starkey creates.
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The foundation of winning is the team you surround yourself with and develop together.
Now, a new generation at Starkey has arrived. Brandon’s vision for Starkey and its more
than 5,000 employees around the world is not to be the biggest; it is to be the best. That starts with
product performance, operational excellence and best-in-class customer service. But to truly be the best,
Brandon knew he needed to position Starkey differently. He made the decision to push beyond the limits of
science to make hearing aids into multi-functional hearing tech devices. In 2018, Starkey was the first to
introduce hearing technology with integrated sensors and advanced health features. In February 2023, Starkey
unveiled the most technologically advanced hearing aid in the world, Genesis AI. In 2024, Starkey did it
again, outdoing even itself, by introducing the industry’s new flagship technology, Edge AI. On October 9, 2025, Starkey once again topped themselves by unveiling their
newest technology breakthrough, Omega AI. Under Brandon’s leadership, Starkey is not only setting a new
standard for
hearing innovation, but continuously pushing the edge of what’s possible.



Brandon believes in the power of kindness. Starkey Cares, is Starkey’s public commitment to bringing people together under the
common bond of caring for one another. The program has partnered with more than 2,000 hearing health
professionals around the United States to get premium hearing technology to people who cannot afford it.
Starkey Cares proudly donates to and supports many other local and national charities and organizations.
In 2019, Brandon was named to the George W. Bush Presidential Center‘s Executive Advisory Council. He served as Board
Chair of the Hearing Industries Association from
2017-2021 and was re-elected chairman for a third term in 2025.
As a global leader in custom manufacturing and cutting-edge hearing technology, Starkey is
driven by a bigger purpose of building caring products that connect people through better hearing.
In 1967, William F. Austin established Starkey with the simple premise, “Alone we can’t do
much. Together, we can change the world.” That commitment to helping the world hear continues to guide
Starkey every day.
We are caring. We are fearless. We are dedicated. We are Starkey.
Starkey values and technologies
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Our Core
- Hearing is Our Concern
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Breakthrough Advancements
- Active Feedback Intercept
- Best-in-class feedback reduction
- Drive Architecture
- featuring multi-core, open architecture
- BluWave
- signal processing with Acoustic Scene Analyzer
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Relentless Innovations
- SoundLens
- World’s first invisible-in-canal hearing aid
- Synergy Platform
- with quad-core twin compressor
- Halo
- Made for iPhone connectivity
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Reimagining the Future
- Livio AI
- World’s first hearing aid with a sensor
- Livio Edge AI
- World’s first Edge Mode
- Evolv AI
- Best Starkey Sound with 55 million automatic adjustments every
hour
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A New Beginning
- Genesis AI
- World’s first on-chip DNN processor
- Edge AI
- 100x more DNN processing while maintaining industry-leading
battery life
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Future Forward
- Omega AI
- World’s first DNN-powered directional system